West Coast Truffle Dogs

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The Case for Truffles: Increase Revenue at Your Winery

In the first American white paper of its kind, author and owner of West Coast Truffle Dogs, Brice Yocum, offers a data-driven case for why winery operators are uniquely positioned to build a second, high-margin revenue stream — without touching a single row of vines.
Infographic highlighting the value of black truffles for wineries, showing U.S. domestic production, import statistics, and pricing per pound, with sections on seasonal challenges and truffle harvest fits.
Infographic detailing the financial potential of a winery truffière, showcasing $221K gross revenue per year and $150K from experiences, including truffle hunts and winemaker dinners.

White Paper Access

A person holding a large, dark truffle on a piece of white paper towel.